Yorkie Splash and Shine recognized for achieving exemplary marketing results
Yorkie Splash and Shine, makers of premium grooming products, has received the 2012 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, Constant Contact bestows the All Star Award to a select group of businesses and nonprofits who are successfully leveraging online marketing tools to engage their customer base, and drive success for their organization. Yorkie Splash and Shine’s results ranked among the top 10% of Constant Contact’s international customer base.
Yorkie Splash and Shine is a Lebanon, MO based company that makes premium grooming products for Yorkshire terriers. Started in 2009 by Sarah Henery, the organic grooming product line focuses on skin and coat health. YSS sells their products online to their 17,000+ fans at http://www.YorkieShampoo.com.
Besides their grooming products, YSS offers their fans a complete Yorkie experience on their blog, http://blog.YorkieShampoo.com, with food reviews, treat recipies, training tips, and more. They also create an interactive experience with their fans on facebook with photo contests, exclusive discounts, and more.
“We are thrilled to be named a Constant Contact All Star for the second year in a row,” says Henery. “Our customers are the most wonderful people in the world and our success is purely because of them. We have achieved success in our marketing efforts by focusing on what our customers really want, and what they want is the best for their Yorkies, so we give that to them.”
Constant Contact customers using either the company’s Email Marketing or EventSpot tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:
• Level of engagement with email campaigns and events
• Open, bounce, and click-through rates
• Event registration rates
• Use of social sharing features
• Use of mailing list sign-up tools
• Use of reporting tools
“We’re always delighted when small businesses and nonprofits are successful,” said Gail Goodman, CEO of Constant Contact. “We’re honored to recognize Yorkie Splash and Shine as an All Star, and to be able to shine the spotlight on their achievements in 2012.”